Celebrating this International Women’s Day and paying tribute to the graceful spirit of womanhood, HNB Assurance PLC (HNBA) and its fully owned subsidiary HNB General Insurance Limited (HNBGI) unveiled ‘Liya Harasara’ for the fifth consecutive year. The launch of this special campaign was announced recently and will be in force throughout the months of March and April. The fifth edition of Liya Harasara provides a great opportunity, whereby women could avail themselves of a range of special benefits.
Sharing his views on Liya Harasara, Prasantha Fernando, Chief Operating Officer of HNBA stated, ‘Women in today’s society play a significant role, with great strength, confidence and independence and hold an equal share in society and are seen as great leaders, entrepreneurs and more importantly as co-bread winners in households. As a brand we take this opportunity to salute and pay tribute to women across our country for their role in shaping society’.
Speaking on this campaign, Chief Business Officer of HNBA, Ivan Nicholas stated that Liya Harasara is an outcome of a combination of a unique range of benefits as well as collaborative product offerings from HNBA and HNBGI and other brands such as Hatton National Bank PLC (HNB), Singer Plus and Vision Care. Speaking further Ivan Nicholas stated, ‘the fifth edition of Liya Harasara offer ladies a free Life Cover of up to 1 Million Rupees with every Life Policy they obtain and pregnancy related hospitalization benefit of up to Rs. 10,000 per day from HNBA for those policies which have this cover. In addition, Liya Harasara offer ladies a free personal accident cover of up to Rs. 500,000 for every Motor Car Insurance policy obtained from HNBGI. The brand has collaborated with its Parent Shareholder, HNB, where women could obtain a credit card without having to pay a joining fee or the first year annual fee. Further, women could obtain a discount of up to 10% for selected purchases from Singer Plus Showrooms Island wide and also a discount of 10% for purchases of spectacles, sunglasses and hearing aids from Vision Care Showrooms Island wide.
Commenting on this edition of Liya Harasara, Chief Business Officer, (Personal Lines and Branch Network) of HNBGI, Jude Benjamin, thanked HNB, Singer Plus and Vision Care for collaborating with HNBA and HNBGI stating, ‘we are pleased to associate ourselves with brands such as HNB, Singer Plus and Vision Care and we are confident that this endeavor would result in a favorable outcome in the market, benefiting women across our country’.